WHAT IS AUGMENTED REALITY?

Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli and delivered via technology.

Utility

Digital cameras, GPS, and other optical sensors are a few of the tools that offer varying levels of accuracy and precision for AR experiences.

Entertainment

Pokémon Go is a prime example of a large scale AR experience. Users all around the globe were able to interact with AR generated Pokémon anywhere they went.

While it can be utilized for entertainment purposes, many businesses use AR to collaborate on projects both in person and remotely.